Literature review
implication of digital marketing in consumer purchase decision and to find out whether the consumers are aware of digital marketing and the digital channels influence their purchase decision. The study is carried out through survey from different respondents. The results of the survey are analysed using chi square test · According to Blackwell et al. (), consumer behaviour is defined as the activities that people undertake when obtaining, consuming and disposing of products and services that they expect will satisfy their personal needs. Blackwell et al. () mentions that a customer follows a sequence before buying a product or service. They are as follows · The study mainly addressed the performance-related issues about what extent is the impact of various factors responsible in terms of consumers’ purchasing decision in FMCG (Fast Moving Consumer Goods) sector in Comilla. The theoretical framework designed based on the literature review and hence ten hypotheses were developed
Introduction
Consumer buying behavior is the behavior of final consumer. The consumer buying decision process is influenced by many internal and external factors. A purchase decision is the Literature Review: SYED AZHER ALI 2 | P a g e The four most important factors affecting buyers’ behavior are: Cultural Factors · According to Blackwell et al. (), consumer behaviour is defined as the activities that people undertake when obtaining, consuming and disposing of products and services that they expect will satisfy their personal needs. Blackwell et al. () mentions that a customer follows a sequence before buying a product or service. They are as follows implication of digital marketing in consumer purchase decision and to find out whether the consumers are aware of digital marketing and the digital channels influence their purchase decision. The study is carried out through survey from different respondents. The results of the survey are analysed using chi square test
implication of digital marketing in consumer purchase decision and to find out whether the consumers are aware of digital marketing and the digital channels influence their purchase decision. The study is carried out through survey from different respondents. The results of the survey are analysed using chi square test · To this end, the purpose of this study is to conduct an extensive review of the literature on consumer behavior in social commerce. We first address important aspects such as research contexts, theories, and methods in this area. We then draw upon the stimulus–organism–response model [69] and the five-stage consumer decision-making · Shen & Zu () states that the pricing strategy is one of the two market mechanisms used by marketers to apportion the supply of goods and services to demand forces. In the pricing mechanism, consumers purchase products at a specific identified price. In theory, perfectly competitive markets should allow one price to prevail among products
reviews platforms, understand their c haracteristics and continuously assess their impact on consumer purchasing decision s. This study identifies four main types of online review platforms: retail Literature Review Sales promotion There is a great body of literature and previous studies which discussed the relationship between sales promotion and its impact on consumer buying decisions, especially coupons and price reduction, since they are most extensive used types (Krishnha and Zhang, ; Huff and Alden, ; Leone and · the research methodology involved (i) development of a conceptual framework of online product review and purchasing intention through the moderation role of gender and visual attention in comments
This concise essay will examine three concepts which can be used to interpret the consumer decision-making process which are the model of consumer decision-making (Kotler et al, ), Maslow's () hierarchy of needs and influences · To this end, the purpose of this study is to conduct an extensive review of the literature on consumer behavior in social commerce. We first address important aspects such as research contexts, theories, and methods in this area. We then draw upon the stimulus–organism–response model [69] and the five-stage consumer decision-making · The study mainly addressed the performance-related issues about what extent is the impact of various factors responsible in terms of consumers’ purchasing decision in FMCG (Fast Moving Consumer Goods) sector in Comilla. The theoretical framework designed based on the literature review and hence ten hypotheses were developed
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